Voss Water
Pure Energy was launched in 2006 as a healthy, more natural energy drink to an international audience. To make the most use of marketing dollars and a unique package and taste profile, a detailed Internet marketing program was developed by Iconoclash members.
The website was designed with promoting G Pure Energy's mixability in various cocktails. Elaborate coctail recipies were developed for the project, recruiting various mixologists in the New York area to participate and displayed on the site.
A campaign to reach out to various blogs and beverage industry sites resulted in positive reviews of the product, its packaging as well as a 5,000% increase in web traffic to the G Pure Energy site (www.gpureenergy.com).
Press and more info.
http://www.notcot.com/archives/2006/11/g_pure_energy.php
http://www.notcot.com/archives/2006/12/happy_2007.php#more
